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开发信效率太低!该放弃吗?

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发表于 2018-12-13 11:26:00 | 显示全部楼层 |阅读模式
最近在群里看有小伙伴在问邮件和开发信的问题,都觉得开发信的效率太低了,但也有人表示虽然效率低,但是任何办法也还是都得尝试,总还是有一丝希望的。
不管外贸的路多难走,总还有值得坚持下去的理由。
病要对症治,客户要分不同的方法去开发!今天Worldsou想要分享的是11封不同情况下的开发信写作模板。
那么今天我们的邮件模板也是做情景划分,根据不同的场景,分享不同的模板。

适用情景:展会或活动之后

标题:Have you tried using [tool] for [goal]?
Hi {对方名称},
Glad we got to meet at event. I checked out your website afterwards and loved your take on creating high performance teams.have you tried using recommendations? I use that framework with my team and it has been incredibly successful.
Happy to chat more about it or send over some templates and examples if you’re interested.
Again, it was great meeting you at{name of event}t, and I hope to see you again soon.
Signature
或者,
标题:This may help with your Q3 objectives
Hi {对方名字},
It was great meeting at {name of event }. I remember you mentioning that you’re trying to revamp project next quarter, and I thought I would share a book that I used to exceed my own target goals by [result].
It’s called name of book , and I just sent you the Kindle version of it. Hope you like it!
Happy to discuss the book or my own approach if you’d like.
Just let me know!
Signature

使用情景:邀请见面

标题:Free for coffee? On me!
Hey {对方名字}
I’m going to be embarrassingly honest: I’ve really enjoyed learning more about what you do and would love the opportunity to connect over coffee to learn more about your experience with {对方所在行业领域}.
I know you must be very busy , but thought I’d try my luck. Would you be able to grab a coffee for 20 minutes this Wednesday or Thursday at {具体时间} Just let me know!
Thanks,
Signature
如果出差到客户所在国家可以尝试这样的模板:
标题:While I'm in the neighborhood...
Hi {对方名字}I’m here in {位置} this week, trying to make good on meetings.I know you must be busy, but I’ve always admired your work in [对方工作] and appreciated all you had to say when {上一次双方沟通}.
Since then, I’ve made some developments of my own in this arena.If you’re around, I’m flexible to whenever worked in your schedule.
Signature

使用情景:跟进面谈邀请邮件

给客户发送的邀请面谈的邮件没有收到客户的回复该如何处理。这时候再发一封长篇邮件可能会显得太过于沉重。所以这时候写一封简短的提醒邮件过去就可以。
标题:Did i get lost?
Hey {对方名字}
Just want to follow up in case this email got buried.
Signature
Did I get lost?

使用情景:推进客户合作

标题:How can we help you solve [business challenge]?
Hi {对方名字}
Great  meeting you yesterday and learning more about the {对方公司名字} story. I really admire how you {对方的成就}I’ve been thinking about your struggle with {对方存在的难题} more, and i think we could help you solve{问题} by thinking through your solution.
Would you be be able to hop on a call sometime this week to discuss more? I can also introduce you to a few of our customers that were experiencing the same issues with their teams.Cheers,
Signature
标题:Great meeting you, thought you might be interested in{资源}
Hi {对方名字}
It was great meeting at the {展会名称}I remember you talking about how you had a big {项目} project coming up.
I just sent you the Kindle version of my favorite branding book{手册名字}. I hope it is helpful. By the way, have you ever considered our product for {产品的价值}? If so, I’d love any brutal feedback. I provided some specific questions below.
Anything I can help with?
Signature

适用情景:会见后的感谢信

在展会或者是会议过后的感谢信中,最重要的是要描写出双方之间的关系带来的价值。
另外一点是感谢对方的帮助,而为了展现出自己的感谢,向对方提供相关有价值的资源。
标题:Thought you might like to meet [Name]
Hi {名字},
Thank you so much for meeting with me today. I really enjoyed our conversation and learning more about what you do at {对方公司名字}. I truly appreciated all your advice and tips I actually just met {联系人名字} who runs the {部门} team at {公司名称}  and I think you two would really hit it off.
She has an interesting perspective that I think you would find useful. Can I make an intro?Thanks again for your time, and good luck with your upcoming feature launch! I hope to stay in touch and see you around soon.
Best,
Signature

适用情景:请对方帮忙向客户介绍自己

假设我们的人脉中有个人能帮忙介绍客户,这种情况下,该如何请求对方帮忙介绍自己呢?
标题:Introduction to [Contact Name]?
Hey {名字} ,
It was fantastic meeting you last week at {展会}. I enjoyed our conversation about {讨论过的话题}. As we were discussing what I’m working on, you mentioned that you know {联系人名字}  over at {联系人所在公司}  
If you're willing, an introduction to {联系人名字} would be greatly beneficial and she might be interested in learning more. I understand you might have a lot going on so I attached a short blurb below to make the introduction as easy as possible. Would you be able to take a moment to introduce me?
Thanks,
Signature

适用情景:商务会议过后

标题:[Date] meeting recap
Hey team,
Thanks for another great meeting today. Here’s a quick recap of what we talked about, what we have to focus on in the coming weeks, and steps we need to take to accomplish our goals.
Objective:会议主题
Conversation items:话题内容
Xxxx
Xxxxx
Xxxxx
Action items:
Restructure support team to improve retention and customer satisfaction Owner
Implement A/B testing discussed on premium products Owner
Begin job board posting and internal outreach for open positions Owner
Next meeting: Thursday, 8/16 to review learnings from CRM beta
Signature
一次商务会议过后通常都会达成一些共识。这时候发一封邮件过去能够展示出你的团队对这次合作的重视。
标题:Keep it up!
Hey all,Incredibly excited about the progress we’ve all made. Wanted to take a moment to recognize a few key accomplishments:
{达成什么共识,以及它的价值}
{描述第二条会议达成的共识,以及它的价值}
Signature
Worldsou感谢您的关注!
        
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发表于 2018-12-14 09:31:00 | 显示全部楼层
回复低,可以优化内容
另外就是发信的基数,一天发几十和上千,区别大着呢
        
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发表于 2018-12-15 21:54:00 | 显示全部楼层


是的
        
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 楼主| 发表于 2018-12-17 14:09:00 | 显示全部楼层
你一天发多少?效果怎么样?
        
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发表于 2018-12-17 15:47:00 | 显示全部楼层
回复低存在这很多原因,是否将邮件发送到目标邮箱,当前客户是否有采购需求,要在保证客户邮箱质量上提高发送量
        
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发表于 2018-12-18 10:41:00 | 显示全部楼层
是这样的!
        
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 楼主| 发表于 2018-12-21 09:11:00 | 显示全部楼层
请问你们用什么邮箱发送开发信,谢谢
        
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发表于 2019-1-8 14:46:00 | 显示全部楼层
现在有很多邮件营销工具可以用
        
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 楼主| 发表于 2019-1-9 09:12:00 | 显示全部楼层
坚持就是胜利!
        
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发表于 2019-2-18 21:55:00 | 显示全部楼层
我一天发一百封,难怪没什么效果,很多被拒绝的,退回来得一半,邮箱被冻结过,现在好像限发了,一天我发几封,下面就发布出去了,也没发太多,怎么老被拉黑?
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