某老外分享的5个开发信模板

vip · 发表于 2019-9-23 22:38:00

There are 3.8 billion email users in the world. Pretty much any person that you want to get in touch with, you can do so via cold email.
In our recent blog post titled "Six simple steps to getting started with cold sales emails", we discussed the basics of cold emails and offered some simple benchmarks on what results to expect.
Many of you asked us to follow up the piece with some cold email templates. Today, we want to share five cold email templates that will generate warm leads and get you started on the right foot!
Every company, of course, is different but the below cold email templates and best practices will be a good starting point you. Keep in mind that the average business user gets 97 emails per day—these templates will help you stand out, get noticed, and elicit a response.

vip · 发表于 2019-9-23 22:39:00

Step 1: The art and science of effective cold email subject lines
When it comes to subject lines, follow these guidelines:
Use their name in the subject line when it makes sense.
Make the subject line as specific as possible. The more personal the subject line, the higher the open rate.
If you wonder if it sounds too much like a "marketing email", then it does sound too much like a marketing email

Experiment with questions in subject lines.
Always deliver in your email what you promise in your subject line (if the disconnect is too big, you're going to get good open rates but bad responses).
Here are 4 cold email subject lines that get open rates of +35%:
"[Introduction] [name]" or "[Introduction] [your name/company] [their name/company]"
"quick request"
"Trying to connect"
"[Name of their company]"

vip · 发表于 2019-9-23 22:40:00

Step 2: How to write effective cold emails

There are 2 approaches to cold emails used today:
You're emailing someone high up in the organization asking for a referral down to the right person (aka Cold Calling 2.0).
You're emailing the decision maker, directly pitching them to sign up, hop on a call, book a meeting or otherwise.
Let's get started with three cold email templates that ask for referrals within your target organization.

vip · 发表于 2019-9-23 22:40:00

Cold email: Referral V1
Hi [first name],
My name is [my name] and I head up business development efforts with [my company]. We recently launched a new platform that [one sentence pitch].
I am taking an educated stab in the dark here, however based on your online profile, you appear to be an appropriate person to connect with ... or might at least point me in the right direction.
I’d like to speak with someone from [company] who is responsible for [handling something that's relevant to my product].
If that’s you, are you open to a fifteen minute call on _________ [time and date] to discuss ways the [company name] platform can specifically help your business? If not you, can you please put me in touch with the right person?
I appreciate the help!
Best,
Sig

vip · 发表于 2019-9-23 22:40:00

Cold email: Referral V2
Hi [first name],
I hope I'm not bothering you. Could you please refer me to the person in charge of [something that's relevant to my product]?
Thanks for your time,
Sig

vip · 发表于 2019-9-23 22:41:00

Cold email: Referral V3
Hey [first name],
My name is [my name] and I'm with [my company name]. We work with organizations like [company name] to [insert one sentence pitch].
[One sentence unique benefit].
Could you direct me to the right person to talk to about this at [company name] so we can explore if this would be something valuable to incorporate into your events?
Cheers,
Sig

vip · 发表于 2019-9-23 22:41:00

Subject: Can you point me in the right direction?
Hey [first name],
I'm sorry to trouble you. Would you be so kind as to tell me who is responsible for [insert your biggest pain point here that resonates with your ideal customer; OR insert function like “sales” or “recruiting”] and how I might get in touch with them?
Thank you,
Sig
Let's check out two cold email templates that are using approach #2 and pitching the decision maker directly on the value proposition and next action steps.
Cold email: Selling V1
Hey [first name],
I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].
[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits]. We do this by:
Benefit/feature 1
Benefit/feature 2
Benefit/feature 3 (optional)
Let's explore how [name of your software] can specifically help your business. Are you available for a quick call [time and date]?
Cheers,
Sig
Cold email: Selling V2
Hey [first name],
I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].
[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits].
I know that [our product] will be able to help [name of your company] [insert high level benefit here].
Are you available for a quick call [time and date]?
Cheers,
Sig

vip · 发表于 2019-9-23 22:44:00

原文 https://blog.close.com/5-cold-em ... for-your-sales-team

Chan34 · 发表于 2019-9-25 17:32:00

先收藏再说

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