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6 steps to being a smart searcher
Daniel Russell
Senior Research Scientist, Google Search team
Search has been around for more than 20 years and we see billions of queries every day. Today I’ve already used Search to check this Sunday’s Giants’ score against the Jets, look up lyrics to Coldplay’s new song, and find out when daylight savings starts next year. But with so much information online today, the fastest way to find exactly what you’re looking for isn’t always obvious.
In my 14 years at Google as a research scientist for Search, I’ve conducted several studies to understand how people collect, organize and understand large amounts of information when they search the web. I also teach online and in-person classes to equip people with useful techniques for navigating Search. And because I think it’s so important, I even wrote a book: “The Joy of Search: A Google Insider’s Guide to Going beyond the Basics.”
There are six simple steps that I teach my students—people of all ages—to help them quickly find the information they are searching for.
google搜索建议1:Do one more search
一次搜索解决不了问题，建议多次搜索
Often people come to Search, see the first results on the page, and assume that’s the right answer. But one simple search on a complex topic may not be enough to uncover the correct answer to your question. Conducting two or three searches offers a number of perspectives and credible sources for a well-rounded view on the subject.
简译：人们经常来google搜索，搜索结果页面上看到第一批结果，并认为这就是正确的答案。 但实际上对复杂主题进行一次简单搜索，很可能找不到这个问题的正确答案，建议进行继续第两次或第三次微调搜索，以便得到更多的观点和可靠的信息来源，帮助我们更全面了解该搜索主题。
google搜索建议2:Check the credibility of your sources
确认信息源的可靠性
When you search on the web, make sure that the site you land on is the best source of information for what you're looking for. Consider the primary purpose of the website and ask yourself: What are they trying to help me with? What is their goal in providing this information? Does the information on the website align with other credible sources? Another way to check the credibility of a website is to look at online forums or discussion boards to see what other people are saying about the website.
简译： 当您在网络上搜索时，请确保所访问的站点是您所寻找内容的最佳信息来源。 考虑网站的主要目的，并问自己：他们在尝试帮助我什么？ 他们提供这些信息的目的是什么？ 网站上的信息是否与其他可信来源一致？ 检查网站信誉的另一种方法是查看在线论坛或讨论区，以了解其他人对网站的评价。
google搜索建议3:Don’t include the answer in your question
不要在问题中包含答案（中国懒人工具认为此条有点偏颇，可能不适合部分验证类搜索）
You might search for something when you already suspect the answer. But including that answer in the query may sway the search results toward what you think the answer is. For example, if you search for “do golden retrievers weigh 85 pounds,” you may find “85 pounds” baked into the webpages that result from your search. Instead search “weight of golden retrievers.” This will show you a variety of results. From there, you can narrow down the correct answer by applying the credible source technique above.
简译： 当您已经怀疑答案时，您可能还会搜索一下。 但是在查询中包括该答案可能会使搜索结果向您认为答案的方向倾斜。 例如，如果您搜索“do golden retrievers weigh 85 pounds”，您可能会发现“ 85 pounds”被强调到搜索结果网页中。 而是搜索“weight of golden retrievers”。这将为您显示各种重量的结果。 在这里，您可以通过选用上面所说的可靠信息来源来缩小找到正确答案的范围。
google搜索建议4:Start your search broadly, then narrow it down
先广泛搜索，然后再缩小搜索范围
Begin searching with broad and fairly general terms about your topic. Then you can narrow your search once you find the most relevant aspects of your search. For instance, if you search for “how many teachers are in NYC” you’ll get a lot of results, but they may not be quite what you’re looking for. Then, try narrowing down your search by being more specific. Instead look for “number of kindergarten teachers in Brooklyn public schools.”
简译： 开始搜索的时候，可以用这个主题最广泛且相当笼统的术语。 找到最相关的搜索内容之后，就可以缩小搜索范围。 例如，如果您搜索“how many teachers are in NYC”，您会得到很多结果，但它们可能并不是您要找的结果。 然后尝试通过更具体地缩小搜索范围来找寻答案。 比如查找“number of kindergarten teachers in Brooklyn public schools”。
google搜索建议5:Mix and match your key phrases
混合搭配您的关键词
Sometimes you have to try a couple of different query phrases to focus in on the information you want. Keywords are the most important words in your idea or question—they tell the search engine what you’re seeking. Ask yourself what words will appear on the page that would have the perfect answer, or how someone else would write it. A helpful way to do this is by “parallel browsing” to find a range of information that help you get to the answer. That is, try different variations on your search in different browser tabs and compare the results side-by-side.
简译： 有时，您必须尝试几个不同的查询短语(关键词或自然语言搜索)以专注于所需的信息。 关键字是您的想法或问题中最重要的词-它们告诉搜索引擎您要搜索的内容。 问自己，什么单词会出现在页面上，这将是一个完美的答案，或者别人会怎么写。 实现此目的的一种有用方法是“并行浏览”，以找到有助于您找到答案的一系列信息。 也就是说，请在不同的浏览器标签中尝试不同的搜索形式，然后并行比较结果。
google搜索建议6:Explore other kinds of searchable content (Images, Videos, Books)
可以同时搜索其他类型的可搜索内容（图像，视频，书籍）
It can be useful to use Search’s other features, beyond just web search, especially when you want to find content that’s inherently visual. Suppose you want to find an example of how to lay out a resume to find a new job; you may want to explore Google Images for example resumes and web pages with useful job search information. Or, if you want to learn how to cook scallops like your favorite famous chef, you can search through Videos for step-by-step instructional content. Or, say you can’t remember what page a quote is on inside your favorite book. Google Books lets you search for key phrases or excerpts within books, down to the page and paragraph. Use double quotes around your phrase inside of Google Books to find where it’s located within the text.
简译： 不仅可以使用最常用的文字网络搜索功能，还可以使用搜索其他内容（图像，视频，书籍），尤其是当您要查找固有的视觉内容时。 假设您想找到一个示例，说明如何安排简历以找到新工作； 您可能想浏览Google图片，例如简历和包含有用求职信息的网页。 或者，如果您想像喜欢的著名厨师一样学习如何烹饪扇贝，则可以在视频中搜索逐步的教学内容。 或者，说您不记得自己喜欢的书内报价所在的页面。 Google图书可让您搜索书籍中的关键短语或摘录，直至页面和段落。 在Google图书内的短语周围用双引号引起来，以查找其在文本中的位置。
Using these tips, hopefully you'll shave some time off your next search.
使用这些技巧，希望您可以节省一些下次搜索的时间。
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发表于 2019-11-13 20:51:00
楼主