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对于一些小客和新客，我一般是这样做的：向客人说明我们很乐意随时免费推荐最新潮的产品款式给他们，以吸引更多的客户和生意。但我们又面临负担大数目快递费用的困扰。如果客人愿意为我们分担快递费的话(例如提供到付账号)，将是对我们工作极大的支持。这样我可以多推荐一些有新意的样品给客人。当然，为帮助客人节约快递费，我们推荐新东西给客人都会从实用性考虑，在寄出之前都会通知客人(照片给客人看)，客人看过确定需要后才寄出。
我想这种方式对于一些真正有意开拓生意的客户会有一定的效果的。 而对于那些大客老客，尽管他们每年和我们的生意额很大，我一般还是会出以下这封信件给客户的。
Dear Sirs,
Firstly thank you for your continuous supports in the past years, we wish bothbusiness snowballing in the coming years.
As per the summing-up made by our financial department in the last half year,the statistics showed that we had a very heavy burden on sample cost. Just asyou know, during the past years we supplied the small qty samples to ourcustomer free of charge. In this way, we not only had to pay the samples costin our factory, but also pay for the postage to express courier, such as UPS,FedEx, however, our profit is getting smaller and smaller. Under theabove-mentioned situation, we find it is getting difficult to run business inthis way. In order to solve this matter in a reasonable way, we hope ourcustomer could help to share the cost by paying the postage. So could youplease inform us your account number of UPS or FedEx or other express byreturn? So that we could send samples by your account number, while we willsupply the samples which are free of charge in normal small quantity as before.
We believe this will do favor to develop the business between us. Most of ourcustomers are doing in this way now. We sincerely hope it will be also workableto you. Please kindly comment the new way and advise us your A/C No. Thank youfor your cooperation.
Looking forward to hearing from you soon.
客人收到此信后，就算还是不肯负担邮费，也不再会随意要样品了。
微信同号13719258285 |
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发表于 2019-11-4 16:39:00
楼主