英国DIY家装零售商Homebase
Homebase is part of the Home Retail Group and is one of the UK’s largest DIY and Home Enhancement retailers. All of its stores are large warehouse formats, in out of town retail parks. Home Retail Group has recently purchased the Habitat brand, which attracts a higher price point than other own label Homebase brands.Corporate website: www.homeretailgroup.com
Consumer website: www.homebase.co.uk
旗下有号称英国第二大的在线零售网站Argos
http://www.argos.co.uk/
https://www.homeretailgroup.com/about-us/
Background Information
Year Established: Sansburys launched its own home improvement chain of stores in 1979 and changed its name to Homebase in 1981
Number of Stores: 323 in 2014 from 336 in 2013.
Total Annual Sales: Home Retail Group £5,663m in 2013/14 (of which
Homebase £1,489m for 2014 against £1,430m for 2013)
Store Locations: Throughout the UK
Type of Store: Homebase Stores are all big box formats in
out of town retail parks. The majority have outside space
taken up by garden plants and external building materials.
The stores have a more up-market and softer image than
other DIY warehouses.
Average Store Size: 3.5 acres – including car parking. Inside store
space averages 50k sq feet and 10k sq feet of external space.
Housewares Percentage of: - Total Sales: 15%
- Total Square Meters: 15%
Position within the Market: Homebase is one of the UK’s largest DIY
chains, second only to B&Q. However its homewares offering is
much larger than B&Qs.
Target Consumer: Homebase mainly attracts non-professional DIYers
or people who are looking to put an individual touch to their
homes.at a reasonable cost. Because of the feel of their stores and
their softer image, Homebase attracts a larger proportion of female
customers and families.
Stores and Products
Store Layout/Look/Feel: Many Homebase Stores now have mezzanine levels. The stores stock 38,000 products with
central room layout displays. Customers can also shop online, and either have their purchases delivered to their home or
have the product reserved so they can collect them at their local store next day. This selling platform is becoming more
important to Homebase, with internet sales in the financial year to March 2014 growing by 53% over the previous year.
Home/Housewares Product Categories: Cookware, bakeware, flatware, storage for the whole home, all DIY products,
laundry care, bathroom accessories and cleaning products.
Pricing Strategy: Homebase has several own-label brands, which offer the customer the good and better choice and
also supports product brands as better and best choices.
Quality/Design/Branding Strategy: Homebase products all offer the consumer qood quality and design. Their in-house
brands mean they have something for everyone. They also support and stock major brands
Company Brands Sold: Pyrex, De Longhi, Kenwood, Brabantia and Curver
Private Label Brands Sold: Own-label brands include Schreiber (fitted kitchens and bedrooms) Hygena (space saving
solutions and functional furniture) Qualcast (for lawn mowers manufactured under license) and Habitat (furniture, textiles,
kitchenwares, and storage) for the high end and Home of Style for entry level kitchenwares.
Key Marketing Tools & Promotions: Homebase advertises heavily on both TV and in the consumer press. They also
produce regular flyers which are delivered to all homes. In 2013, Homebase sent 37 million direct mailings and 28 million
emails to drive relevant offers to customers.
Suppliers and Sourcing
Sourcing Strategies: - Global
- Direct from factories
- Direct from vendors/product suppliers
- Through Distributors only in special circumstances
Supplier Expectations Regarding: - Products: Must meet quality standards agreed
- Pricing: Must be very competitive.
- Promotions: Continual opportunities for promotion through flyers and emails,
especially for seasonal products.
Success Factors and Expansion Plans & Expectations
Success Factors: Homebase spends more on its store fitments and layouts than other DIY stores to ensure they are
more female friendly. Future plans are to increase its digital offering and benefits, and reduce the number of stores. As
stores are refitted to its new format, they will incorporate a Habitat shop, which will take the stores more up-market.
Internet sales in FY to March 2014 grew by 53% over the previous year. There are currently 15 Stores incorporating a
stand-alone Habitat shop.
Expansion Plans: Although Homebase has increased its market share for the fifth consecutive year, the new management
team has announced that it will reduce the number of stores. 23 stores will close by March 2015, and they plan to close
around 25% of stores by 2019. The remaining stores will stock a growing range of home enhancement products.
Market Expectations: Following a full review of the business, Homebase has recently launched a five year plan, where
they will invest in stores by rolling out a radically different store format providing clear competitive differentiation and also
introducing more mini Habitat Shops in-store. The review also concluded that the number of stores should be drastically
reduced, as internet sales continue to increase.
Homebase is part of the Home Retail Group which includes also includes Argos
QUOTE:原帖由 vip 于 2017-6-2 04:50 PM 发表
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Homebase is part of the Home Retail Group and is one of the UK’s largest DIY and Home Enhancement retailers. All of its stores are large warehouse formats, in out of town retail parks. Home Reta ...
帮管理员补充一下 这家零售商的信息：
Homebase
Phone : +44 345 640 7088
Website : http://www.homebase.co.uk
ADDRESS
Unit 2 Madford Retail Park 1 Mansfield Road, Arnold
Daybrook
Nottingham
Nottinghamshire
NG5 6AJ
VAT / Registration number : 05863533
EXECUTIVES
Ms. Sally Wood
Admin/Finance Director/Manager
Branch Manager
SHAREHOLDERS
SHARPS BILSTON LIMITED (100.00%)
OPERATING INCOME
2012 : 104,100,000
2013 : 130,100,000
2014 : 71,200,000
2015 : 87,800,000
2016 : 840,300,000
Home Retail Group
Phone : +44 845 124 0044
Email : bill.adams@homeretailgroup.com
Website : http://www.homeretailgroup.com
VAT / Registration number : 05863533
Company size range : 1000-4999
Exact company size : 2500
Turnover : 5,852,000,000 GBP (2011)
Turnover range : Over 1000 million GBP (2011)
EXECUTIVES
Mr John Walden
CEO - Chief Executive Officer
Chief Executive
Mr Bill Adams
Admin/Finance Director/Manager
Finance Director
OPERATING INCOME
2011 : 265,000,000
2012 : 104,100,000
2013 : 130,100,000
2014 : 71,200,000
2015 : 87,800,000
2016 : 840,300,000
Home Retail Group (Hong Kong) Limited
Phone : +852 2721 6006
Fax : +852 2724 2009
Email : grace.ngai@homeretailgroup.com.hk
Email : ada.chan@homeretailgroup.com.hk
Website : http://www.homeretailgroup.com
ADDRESS
9 Canton Road
Suite 1608-1613, Tower 6, The Gateway,
Tsim Sha Tsui
Kowloon
Company size range : 100-249
Exact company size : 100
EXECUTIVES
Kibby, Graham
MD/Chief Operating Officer
General Manager
Richard Ashton
Manager
Director
Graham Clarke KIBBY
Manager
Director
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