土耳其家居用品零售商Esse
February 2010Esse is a specialty retailer with 42 housewares stores in key cities in Turkey.
Website: www.esse.com.tr
1. Contact Information (buying office)
Esse Ev Ürünleri Pazarlama Sanayi Ve Ticaret A.Ş.
Ahi Evran Cad. Polaris Plaza No: 1 K-4 B-22-23 Maslak / Şişli
34398 Istanbul
Turkey
Mr. Firat Orhan; Deputy General Manager – Purchasing, Sales & Business Development
Tel: +90 212 3460565
Fax: +90 212 3460573
Email:
Ms. Sabiha Tufekcioglu; Product Manager – Cookware & Small Electrical Appliances
Tel: +90 212 3460565
Fax: +90 212 3460573
Email:
Ms. Merve Gurcan; Product Manager – Tableware, Home Textiles & Decorative Products
Tel: +90 212 3460565
Fax: +90 212 3460573
Email:
Ms. Secil Sayindi; Product Manager – Kitchenware & Utility Products
Tel: +90 212 3460565
Fax: +90 212 3460573
Email:
2. Background Information
Year Established: 1998
Number of Stores: 42 stores, 35 of which are owned by the company and five owned by franchisees (as of January 2010)
Total Annual Sales:US$35,000,000
Store Locations: Istanbul 20 stores, Ankara six stores, Izmir two
stores, one store in each Aydin, Bursa, Denizli, Eskişehir, Mersin, Samsun and Trabzon
Franchise stores: Ankara 2 stores, Antalya, Istanbul, Malatya, Trabzon, Bodrum
Type of Store: Housewares specialty stores (37), three housewares outlets and two housewares hypermarkets (500-800 m²)
Average store size: 300 m² (ca. 3230 sq ft)
Housewares Percentage of Total Sales: 100%
Housewares Percentage of Total Square Meters: 100%
Position within the Market: 1
Target Consumer: Average to above average income consumer
3. Stores and Products
Store Layout/Look/Feel:
Specialty stores focused on kitchen and tabletop.
Cosy, multi brand, multi product, multi category stores.
Home/Housewares Product Categories:
Cookware, bakeware, kitchen
utensils, tabletop, cutlery, small electrical appliances, home décor, home
textiles, utility and home comfort products
Pricing Strategy:
Affordable prices
Quality/Design/Branding Strategy:
Well known, high-quality brands
Company Brands Sold:
Asa, Bodum, BSF, Cuisinart, Christopher Vine
Design, Cuisipro, De Buyer, De Longhi, Demeyere, Dunoon, Gefu, Gimi,
Greenpan, Inventum, Kaiser, KitchenAid, Le Creuset, Magimix, Mauviel, Meyer,
Pillivuyt, Römertopf, Russell Hobbs, Platex, Typhoon, J.A. Henckels Zwilling,
Zack, Zak Design
Private Label Brands Sold:
Essenso, Désir, Double S, Cooking Art, Diva,
Esse Home
Key Marketing Tools & Promotions:
Product catalogues, newspaper
advertisements, inserts, a web shop.
4. Suppliers and Sourcing
Sourcing Strategies
– Global
– Direct from factories
– Direct from vendors / product suppliers
Supplier Expectations Regarding
Products:
Medium to high quality
Pricing:
Acceptable pricing to match the products/quality
Promotions:
Periodical, seasonal, category focused promotions
5. Success Factors and Expansion Plans & Expectations
Success Factors:
Specialty concept and strong brands. Stores offering a positive shopping experience to customers.
Expansion Plans:
Esse plans to open six new stores in year 2010 and five stores in 2011, 2012 and 2013. The strategy
is to focus more on over 500 m² large format stores in the years to come. Looking at the next three years, Esse expects
to have a 15% same store sales growth
懒人工具已经收录这个公司的历史邮箱和邮箱命名规则，可以前往中国穷举工具
又在推广懒人工具
来自手机客户端
linkedin上的esse https://www.linkedin.com/company-beta/1184208/
QUOTE:原帖由 yanniss 于 2017-6-19 03:07 PM 发表
http://waimaoluntan.com/images/common/back.gif
又在推广懒人工具
懒人工具挺好的啊，多推广几次也能更多的人知道，这也是免费的，多好。
QUOTE:原帖由 yanniss 于 2017-6-19 15:07 发表
http://waimaoluntan.com/images/common/back.gif
又在推广懒人工具
你可以忽略
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